Find, reach, and retain your best customers.
We grow audiences, traffic, and revenue through smarter demand generation and retention programs that compound your growth.
What We Do
Paid Media
Lifecycle & Email
Fractional Marketing Leadership
White Label Partnerships
Search Engine Marketing
Digital Marketing Audits
Social Media Marketing
SEO / AEO / GEO
Why Year Over Year?
We start with your customer.
Most programs start with a channel and work outward. We start with who your customers actually are, learn their behaviors, where they spend time, and build the strategy around them. That means every dollar is pointed in the right direction before it's spent.
We’ve been in your shoes.
We've led digital marketing from both the agency side and in-house. We know what it takes to move fast, get things done, and secure stakeholder buy-in. This uncommon perspective informs how we work with you.
We unify acquisition and retention.
Getting someone to click is step one. Getting that person to sign up, engage, follow, and come back is where the real value is built. We go beyond conversion — building the journey from first impression to long-term relationship.
We build programs that scale.
From growing an SEO program from 0 to 750,000 organic users in less than a year to managing marketing budgets exceeding $2 million per month, we've done the work at real scale for namebrands.
YOY Growth
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YOY Performance
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YOY Revenue
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YOY Growth * YOY Performance * YOY Revenue *
Let’s talk.
Whether you’re exploring options, budgeting, or ready for an engagement, we’re ready to talk.
Your information is used to respond to your inquiry and may occasionally be used to share relevant updates from YOY. We don't share or sell your data.Meet Mike.
Mike Hernalsteen
Founder & Director of Digital Strategy
For 20 years I’ve created marketing programs, both in-house and at agencies, for Fortune 500 brands to startups scaling from the ground up. I anchor my customer-first approach in data, turning what audiences actually do into multi-faceted strategies that drive growth. Moving fast, proving ROI, and building programs that last for the long run. I enjoy partnering closely with companies to turn ambitious goals into measurable growth.